TimeLines

For Gen Z, luxury timepieces are not about status but about story. 80% of them seek out pre-owned watches, drawn to their authenticity, character, and the lives they had before. Christopher Ward embraces this with TimeLines, a campaign that celebrates the marks of time and tells their stories from the eyes of the watches themselves. Gen Z is invited to be the next part of the journey. Through TimeLines, they can buy, sell, or exchange watches, choosing the story that best reflects their lifestyle and values.