The Time Makers

Gen Z is constantly chasing time. Glued to screens, overwhelmed by notifications, and pressured by fast-moving schedules. Growing up with digital watches, time has become more about functionality than meaning. Traditional watches risk losing relevance unless they offer something deeper, a connection to time beyond just telling it. The Time Makers movement challenges this by redefining time as something to own, shape, and experience. At the heart of the campaign is an interactive device that puts people at the centre of the brand, turning fleeting seconds into meaningful moments of presence. Because a watch shouldn’t distract you from time, it should remind you to live in it.