The Mundane Meets the Magical

The main challenge when branding the Faraway was to make sure it stood out from other fantasy/adventure audiobooks, whilst still appealing to readers. In a survey of the target audience I found that while genre cues such as serif fonts and fantasy imagery were key in appealing to readers, intriguing visuals and bright colours were what really made a cover stand out. The story synopsis inspired my main concept: the mundane meets the magical. I combined everyday supermarket objects with fantasy imagery to create a series of illustrations which intrigue the audience and make them want to find out more. The solution also uses a classic fantasy-style serif typeface but combines it with a bold colour palette, playing with common fantasy cues in an unexpected way.