The Missing Object

Selling online is a huge market. With all the opportunities that exist, eBay wants to find a way to bring Gen Z closer to the brand and bring them to this platform. The solution is the launch of the "the missing object" campaign in collaboration with Netflix, the platform most used by young people to watch TV series. On Netflix, the original covers of the TV series will be replaced by campaign visuals in which an object is missing (which can now be found on the eBay site); moreover, there is the "eBay" button which refers directly to the site. On eBay, the "Tv Shows" section can be reached from the main menu of the site, by clicking on shop by category. To amplify the visibility of the initiative, the campaign will be conveyed using both platforms, on social networks and through OOH.