#debtfreebay

Buy Now Pay Later (BNPL) debt is such a problem, NYU Professor Scott Galloway labelled it the ‘subprime mortgage crisis for Gen Z’. Amidst rising inflation, 18-24-year-olds have impulse shopped their way to ruined credit scores and debt collector visits—often without realising what they've signed up for. #debtfreebay positions eBay as the most effective way out of BNPL debt for Gen Z. By integrating tools into the eBay app that schedule second-hand sales to match outgoing debt payments, the campaign encourages young people to pay their debts in the fastest, easiest, and most sustainable way.