The Mayonose Strip

Gen Z are the most adventurous foodies yet, always looking for new ways to elevate the everyday. However, one place designed for adventure is also the most restricting when it comes to food…the plane. It’s exactly that - plain. At high altitudes, dry cabin air dulls our sense of smell, and with 80% of taste coming from scent, our taste buds don’t stand a chance. Until now. The Hellmann’s Mayonose Strip - scent and moisture enhancing nose patches are heat-activated to elevate ‘plane’ food. This campaign cements Hellmann’s as the hero of in-flight dining, ensuring no meal is ever ‘plane’ again- proving it’s not just the G.O.A.T. on Earth, but 30,000 feet above it.