HELLCHARM'S

Hellmann’s is the world’s most famous mayo, but to be truly GOAT, it needs to be Gen Z’s favorite too. And Gen Z? They know trends better than anyone. If something goes viral, they want it. That’s why we created HELLCHARM'S—a trendy bag accessory (and mayo dispenser) that turns Hellmann’s into a fashion statement. To make it even bigger, we’re starting with the ultimate trendsetter: Rosalía. A mayo lover and the queen of virality, she’ll be the first to have a Hellcharm's, ensuring it becomes the next must-have. Fashion, flavor, and viral power—this is how Hellmann’s takes over.