The Cult of Connection

My brothers and sisters, are you bound by bad contracts and hidden fees? Have you lost faith in mobile networks? Fear not, for the Cult of Connection will set you free! This guerrilla campaign transforms giffgaff’s community-powered ethos into a satirical ‘cult’ that spreads the gospel of true mobile freedom. Through, preachers, street graffiti and confession booths, we invite the public to experience what it truly feels like to be with giffgaff. Join us and experience true enlightenment!