Homing Pigeons

18-35-year-olds love their phones, but they never phone the people they love. And they should. According to The Royal Society, the voice of a loved one can produce the same hormones as a physical hug. To add a fresh layer of meaning to “are you on giffgaff or something?”, we “recruited” the UK’s pigeon population to launch a guerrilla marketing campaign across the country. 18 million ubiquitous, unignorable reminders to young people to call home. And what does that make them? Homing Pigeons...