Giffup Doomscrolling

With doomscrolling taking over our lives, endless feeds occupy much of our time. But there’s one thing that wants to escape our mobile screens even more than we do: our thumbs. This campaign kicks off with a thumb protest, giving overworked thumbs a voice. Then, on National Thumb Appreciation Day (18th February), giffgaff launches a thumb spa offering thumbs the break they deserve. It all wraps up with Giffgaff’s refurbished phone packaging, with all the thumb care essentials that are needed to look after your thumbs who have gone through a hard day of doomscrolling. Are you on giffgaff or something? Because if you are, it’s time to GiffUp Doomscrolling!