The 21 Second Pause

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The 21 Second Pause

The 21 Second Pause, created in partnership with 21Grams, gives people with Down’s syndrome the time, confidence, and control to make decisions about consent and intimacy. Many individuals in the community are rushed into choices without the space to process them. This campaign introduces a simple pause before intimacy, helping people check in with themselves and set boundaries. Through video, educational resources, and social touchpoints, The 21 Second Pause provides an accessible, practical tool that reinforces agency and safer decision-making, ensuring everyone has the time they need to make choices that feel right for them.


D&AD pencils

  • D&AD WOOD pencil

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