Spell my Name, Spell my Naem

Spell My Name, Spell My Naem was born out of the quiet frustration of seeing my name butchered in emails, mispronounced in meetings, and smiling through it because correcting people feels like too much effort. But names are identity, and getting them right should be the norm. Mine is Mihalis! This campaign flips that struggle into something loud, fun, and unmissable—using humour, pop culture, and a twist on the song "Say My Name" to spark a movement. Through paid social, interactive content, and a LinkedIn partnership, it’s time to show the world that saying a name right isn’t just courtesy—it’s respect.