Ad Aid

Breaking into the creative industry is tougher than ever. Historically, second-year students from Kreativ Kommunikation at DMJX have been going to Cannes to learn from the world's best creatives. But that’s one expensive trip. Previous classes have sold their skills to Danish agencies in order to raise the money. But with margins getting smaller and budgets tighter, this year we needed something bigger. Nothing less than an over-the-top-cheesy-aid-song-music-video-integrated-SoMe-campaign – called it Ad Aid!