Match&Cheese

INSIGHT Many games have long matchmaking times. So, players take advantage of this time to do something else, like having a snack. But when you leave, the match starts, and you’re AFK. IDEA Mac&Cheese becomes an ally for gamers in an innovative and tech-savvy way launching the world’s first spoon that alerts you when the match starts. EXECUTION Create a Bluetooth spoon that vibrates when a gamer joins the match. The item will be available by purchasing two cups of Mac & Cheese and will be introduced to the world through streamers and a social media campaign.