Girls Night, Refreshed

Advertising is failing to get women drinking beer. They fall flat in representing them as they really are: people that like unplugging over a beer with their friends. It’s about time we celebrate offline girls night in a realistic way. We will kickstart our campaign by questioning the misrepresentation of women by beer brands, inspiring girls to look for fresh takes and even fresher beers. When buying Coors online, analogue cameras will be given out to women having a girls night. That will allow the girls to stay off their phones and in the moment. The cameras will be sent back and Coors will place women as the protagonist of their favourite drink’s adverts, in a campaign that celebrates unplugged micro moments and acknowledges women as the beer drinkers that they’ve always been.