Chill Chapter

Digital games are often played to relax and unwind from a tedious day. But continuous gaming can have the opposite effect and can even be harmful in many ways. Amidst the pandemic, the number of gamers and gaming time - both increased significantly at global level, indicating that many of us resorted to games to refresh, entertain and unwind ourselves. Now, Coors Light has a history of being relevant to gamers. The campaign leverages this situation and focuses on allowing the gamers to play more - by taking breaks - in the game!