Yupu 18 Flavors

Yupu 18 Flavors is a 3000㎡ restaurant brand in Fuyang, Hangzhou. The name “Yupu” is integrated into a fish-shaped logo. Based on the core concept of “square diagonal duplication,” multiple sets of Chinese and English fonts and layout systems were designed. This font logic was used to reinterpret *Dwelling in the Fuchun Mountains* and create auxiliary graphics. Printing uses black text with partial transparent ink, creating a balance of虚实 (virtual and real). A unified font gene runs through signage, packaging, and other materials, adapting to diverse scenarios.