Year of the Snake

In Chinese tradition, snakes are considered a symbol of good fortune. Encountering one, especially in the Year of the Snake, is seen as an auspicious sign. It’s why Coca-Cola collaborated with a Hong Kong artist, renowned for using traditional inks and materials, to handcraft a one-of-a-kind snake skin pattern in celebration of the New Year. Its unique design masterfully camouflages the iconic shape of Coca-Cola’s con-tour bottle within its intricate, mesmerising pattern – drawing viewers in to discover the magic of Coke, hidden in plain sight.