Wrap the Good

As part of its longstanding commitment to helping Canada's women business owners make real financial progress, BMO launched a holiday-themed campaign called Wrap the Good, which directed consumers to shop at women-owned businesses and support small business recovery during the holiday season. The custom-made recyclable wrapping paper doubled as ad space, featuring a QR code that linked out to a new Pinterest account comprising a holiday gift guide, giving them direct access to purchase products online.