Winter Delivery Fleet

Skip Winter Delivery Fleet solved a recurring business problem: a sharp drop in Skip delivery orders every winter after New Year’s. So during the first snowstorm of the year, Skip incentivized ordering by bundling something people already wanted with something they dreaded doing themselves. Along with delivering their favourite meals, Skip sent branded snowplows to clear streets and driveways as part of the order experience. This turned dinner into a double win: food delivered and winter avoided. Orders increased by 29%, partner sales increased 30%, and partners acquired 54% more new users.