Wild Roll-on
Wild Roll-on
Following on from the success of the Wild stick deodorant, the goal was to bring a plastic-free refill solution to the roll-on category. The aluminium case houses a plastic-free compostable refill that simply twists in (no pouring required) and can be home-composted when empty; an industry-first. The case itself is designed for desirability. Prioritising aluminium over plastic, the few plastic components needed are made from 50% recycled content. The aluminium case encourages repeat refill through it's premium design and can be disassembled for recycling when it is eventually disposed of.
Awards
D&AD Annual 2026
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