We Buy Your Vote

The campaign was created to tackle a big problem in Brazil: high voter abstention rates. BK, the brand known for its "Have It Your Way" slogan, believes that when people choose their own path, the country's future gets better. To get more people interested in voting, BK decided to do something different. We turned the worst crime against a democratic election into its strongest ally. A few days before the municipal elections, BK offered to buy people's votes with french fries or onion rings. All people had to do was show their voting receipt.