We are the Champions

With 100,000 animals forsaken each year, France holds the sad record for the number of abandoned animals in Europe. Megaforce decided to use this information in the 30 Millions d’Amis ad, to create a strong contrast between the joy and the proudness of Queen's song and this record. The protagonists sing sadly as they abandon their pets, staring at the camera. Finally they’re united, singing all together and leaving a lonely dog in the last shot.