SickKids VS: This Is Why

SickKids VS is the most successful healthcare campaign in Canadian history, raising over $1 billion in just four years. But there’s a problem: this success fed into a belief that SickKids had raised enough, even though it still needs over $300 million to build a new hospital. So how do you convince everyone that a billion dollars is not enough? Cossette Toronto stripped away the bravado of SickKids VS to show everyone why the fight for a new hospital is really a fight for the lives of kids at the hospital.