Coma

In response to people’s addiction to boxsets, Stink Films created an original three-episode miniseries using only content from the Getty Images collection - plus an immersive site where users could explore the topic in depth. The episodes weren’t just entertaining, they always ended on a cliffhanger, encouraging viewers to watch the next installment. The campaign website screened the film, and helped consumers experience and understand the stages of a coma while they found out more about the images used in the project.