VR – Seasons in Motion

“4/4 — Seasons in Motion” is a meticulously crafted sonic identity that draws inspiration from the changing Finnish seasons and the corresponding states of mind we experience when traveling – the daydreaming of winter, the hope and enthusiasm of spring, the spontaneous freedom of summer travel, and the focus on work and leisure in autumn. The core of the identity is a year-round brand composition, built with a week’s precision. Each season has a theme song and ambiance, and key sounds make the new sound logo and functional sounds.