Virgin Atlantic - I Am What I Am

To launch its new brand platform, See the World Differently, Virgin Atlantic created a campaign championing the individuality of its crew and customers. The film was set to a fresh take of Gloria Gaynor’s I Am What I Am reimagined by jazz soul artist Lady Blackbird. The film shows an empowered group of people travelling through the airport and onto the plane, capturing the small details that allow the individuality of a diverse range of characters to shine. The result is a film that's simultaneously purposeful, playful, and premium.