Values Are Not For Sale

Video placeholder image

Values Are Not For Sale

At Expo 2025 Osaka, in a venue built for nations to trade progress, Ukraine created a store where nothing could be bought. An exhibition space staged 18 everyday objects as retail artefacts, complete with shelving, barcode logic and product choreography. As visitors moved through the installation and scanned items, the space revealed the true human cost behind freedom, dignity and education. The exhibition turned the language of commerce into a physical encounter with values beyond price.


Awards

  • D&AD GRAPHITE pencil

Yellow and Black D&AD Pencils

D&AD Pencils

Get 20% off Pencils until 19 June 2026 using code: PENCILWIN26

Buy now

Details

Credits

  • Entrant Company
    • Bickerstaff.586
  • Advertising Agency
    • Bickerstaff.586
  • Design Agency
    • Bickerstaff.586
  • Production Company
    • Best Friends Film
  • Client
    • Expo 2025
    • Ministry of Culture Ukraine
  • Brand
    • Expo 2025