Values Are Not For Sale
Values Are Not For Sale
At Expo 2025 Osaka, in a venue built for nations to trade progress, Ukraine created a store where nothing could be bought. An exhibition space staged 18 everyday objects as retail artefacts, complete with shelving, barcode logic and product choreography. As visitors moved through the installation and scanned items, the space revealed the true human cost behind freedom, dignity and education. The exhibition turned the language of commerce into a physical encounter with values beyond price.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Production Company
- Advertising Agency
- Design Agency
- Entrant Company
- Client
- Expo 2025
- Ministry of Culture Ukraine
- Brand
- Expo 2025

