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Values Are Not For Sale

Values Are Not For Sale

At Expo 2025 Osaka, in a venue built for nations to trade progress, Ukraine created a store where nothing could be bought. An exhibition space staged 18 everyday objects as retail artefacts, complete with shelving, barcode logic and product choreography. As visitors moved through the installation and scanned items, the space revealed the true human cost behind freedom, dignity and education. The exhibition turned the language of commerce into a physical encounter with values beyond price.


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  • D&AD GRAPHITE pencil

two black flies

D&AD Annual 2026

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