UPUP Chocolate

We've teamed up with the Edinburgh-based startup UPUP to create an entirely new chocolate brand from scratch. What sets this project apart is UPUP's cocoa farm, proudly the first globally certified by slavefreetrade.org - an incredible feat given the chocolate industry's scale. Our brand positioning, "Great Chocolate. No Downside." comes to life in the packaging design. It's reversible, literally ensuring there's no downside to UPUP's chocolate. The design was implemented across a comprehensive brand world, and packaging including 130gsm chocolate bars in eight distinct flavours.