Up in Smoke

Launched during COP28 by WWF, 'Up in Smoke' visually articulates the urgent need to phase out fossil fuels. The film uses real smoke in stop-motion animation, to reflect the uncontrollable and destructive nature of fossil fuel emissions. It tells a poignant story of a young girl in a smoke-filled world, symbolizing the grave consequences of environmental neglect. The film's innovative approach in visual storytelling aims to drive awareness and inspire action for a sustainable future for the planet and humanity.