Unofficial Goals

The Colombian football league is one of the least goal-scoring leagues in the world according to ESPN. However, Cerveza Aguila is a brand that not only sponsors football but also sponsors the joy it brings. That's why they had to do something about this fact. 4 goal-shaped mats were created and placed in the advertising spaces on the sides of the official goals. This way, every time a player misses a goal, fans score a discount on beer. Every unofficial goals was announced in real-time through TV and radio broadcasts, social media, in stadiums, e-commerce and stores.