Uniting a Brand for Great Impact

The Leukemia & Lymphoma Society (LLS) had a vision to create a world without blood cancer. But their brand only told part of the story. Over the years, their work had expanded into a sprawling network of efforts across patient support, fundraising, and research that, while effective, weren’t clearly connected. To increase efficiency, impact, and the patients and donors they could reach, they needed to rethink their brand to tell a clearer and more unified story. We gave them a new name, Blood Cancer United, and a new identity designed to unite every effort and everyone facing blood cancer.