Unite Against COVID-19

In 2019 NZ ranked 35th for pandemic preparedness. An uncontrolled outbreak would cripple the health system and public compliance of government messaging was below 50%. The country needed a collective response. Clemenger BBDO Wellington rallied Kiwis around a creative voice of beauty, hope, humour and heart. Every word reinforced the individual’s role in achieving a collective purpose with clarity, humanity and sensitivity. Understanding of Alert Levels reached 86%. Trust in government information, 88%.