Undercover Eggs

In the UK there’s a long tradition of family Easter Egg hunts. This year, Cadbury wanted to help Britain to hide better. Because the more effort that goes into hiding, the more fun the chocolate eggs are to find. But instead of just running ads telling people, they ran press ads that actually helped hide them. Press ads designed to disguise them as: books, a box of tea, garden pegs and an alarm clock. With just paper, scissors and tape, Cadbury created a way for families to bring more fun into the Easter egg hunt ritual.