U Group Brand Voice

Muddied by bots, fraud, and theft, the data industry has trust and quality issues. Enter: U Group, whose platform enables brands to directly connect with people, delivering high-quality, highly equitable data, straight from the source. To lead change and create a better world of data, we partnered with U Group on an identity that repositions them as the ‘authenticators of data’. By emphasising the very real people who give data meaning, and demanding an ethical data landscape, we helped U Group start a much needed global conversation about what data is — and what it can be.