Two Way Deal

The “Two-Way Deal” used real in-game data to challenge Clash fans to play like pro athletes. In partnership with NFL star and two-way player Travis Hunter, a rookie famous for playing both offense and defense, we tasked players to prove their two-way skills to win millions of in-game currency. We analyzed the stats of contestants' villages just like an NFL scout, including their defense, offense, battlefield tactics, and win/loss ratio. Only one player came out on top. The end result: over one million new players, 1,358% increase in engagement, and 43% revenue growth versus the previous year.