Truth Boxes

The Truth Boxes campaign surprised Toronto’s citizens by taking something they were familiar with and giving it an unmissable twist. We brought back Toronto Star’s once-common blue newspaper boxes, and modified them to represent a topic that was highly relevant to the public. By tying them to the stories that mattered, and making it contextual to the locations they were placed in, we stopped people in their tracks and woke them up to the importance of having a local newspaper they could trust.