Trapped in the 90s

IKEA arrived in Spain 25 years ago, marking the birth of a new generation that's never known life without it. Six of these IKEA 'natives' were invited on a trip back in time to the 1990s in the form of a reality show. In over 100 hours of filmed content, these Gen Zers had to survive in a house with an explosive stove, heavy itchy blankets, rotary phones, smoky mirrors, and dim lights. However, within this nightmare, there was a ray of hope – an 'IKEA paradise', where IKEA's new products were given to those who won challenges.