The Trolley Bag
The Trolley Bag
We transformed the supermarket trolley into a sculptural handbag, preserving its industrial logic while reframing it as fashion. Fabricated from stainless steel, the piece retains the trolley's grid structure and tubular handle, complete with a coin attachment, refined into something wearable. The collaboration with Nik Bentel Studio turned a mass retail object into a collectible design piece. The result blurred utility, fashion and absurdity, elevating the everyday into something desirable, ownable and culturally significant.
Awards
D&AD Pencils
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Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- The Romans
- The Romans
- Brand
- Lidl
- Advertising Agency
- The Romans
- Design Agency
- Nik Bentel Studio
- Production Company
- Nik Bentel Studio
- Client
- Lidl
