The Trolley Bag

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The Trolley Bag

We transformed the supermarket trolley into a sculptural handbag, preserving its industrial logic while reframing it as fashion. Fabricated from stainless steel, the piece retains the trolley's grid structure and tubular handle, complete with a coin attachment, refined into something wearable. The collaboration with Nik Bentel Studio turned a mass retail object into a collectible design piece. The result blurred utility, fashion and absurdity, elevating the everyday into something desirable, ownable and culturally significant.


Awards


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Details

Credits

  • Entrant Company
    • The Romans
    • The Romans
  • Brand
    • Lidl
  • Advertising Agency
    • The Romans
  • Design Agency
    • Nik Bentel Studio
  • Production Company
    • Nik Bentel Studio
  • Client
    • Lidl

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