The Tiffany & Co. Selfridges Takeover

In Britain, Tiffany & Co. is seen more as a coming-of-age gift than a high jeweler. Yet since 1837, it has shaped jewelry with innovations like colored gemstones, the Crown Jewels, and the modern engagement ring. To bridge this gap, we leveraged Tiffany and Britain’s shared love for art and beauty and invited the finest British artists to portray the brand in Selfridges' iconic windows, transforming it into a public exhibition. The takeover captivated audiences, earning 51 million impressions, 110+ global press mentions and strong engagement from a new generation.