The Sizzle Board

Foley artists use sizzling bacon to create the sound of rain in the movies. So we thought, why not use rain to create the sound for our ad? Introducing The Sizzle Board: the first out of home board in history to use sound design by Mother Nature. A programmatic media buy meant the board only ran when it rained. And the heavy rains from above created the unmistakable sound of bacon sizzling to create a truly interactive experience for everyone walking by.