The Romantic Route 3 Art Festival Motion Poster Series

We collaborated with the Romantic Route 3 Art Festival to craft a visual identity that distinguishes it from other art festivals. To achieve this, we employ an approach centered on character design, transforming the event's imagery into a collection of 3D objects that exude playfulness and liveliness. We selected five significant objects that symbolize the cultural insights participants can gain during their journey: tea, bamboo, a persimmon, a leopard cat, and a temple. These objects embody the Hakka people’s unique history.