The Rewards Bag
The Rewards Bag
Uruguay, despite a plastic bag ban, faced a paradox: shoppers forgot reusable bags, leading to new purchases and undermining environmental goals. To solve this, we created 'The Rewards Bag', a smart, reusable bag. It has a unique code linked to a customer's ID. Scanning it provides personalized daily discounts, transforming shopping. This offers financial savings and promotes sustainability, turning a forgotten item into a valued tool for personal gain and planetary well-being.
Awards
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- VML Uruguay
- Brand
- TaTa
- Advertising Agency
- VML Uruguay
- Client
- TaTa


