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The Rewards Bag

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The Rewards Bag

Uruguay, despite a plastic bag ban, faced a paradox: shoppers forgot reusable bags, leading to new purchases and undermining environmental goals. To solve this, we created 'The Rewards Bag', a smart, reusable bag. It has a unique code linked to a customer's ID. Scanning it provides personalized daily discounts, transforming shopping. This offers financial savings and promotes sustainability, turning a forgotten item into a valued tool for personal gain and planetary well-being.


Awards

  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • VML Uruguay
  • Brand
    • TaTa
  • Advertising Agency
    • VML Uruguay
  • Client
    • TaTa