The Peeing People
The Peeing People
‘The Peeing People’ hijacked the streets with raw, unfiltered graffiti—spray-painted figures caught mid-stream, revealing the hidden warning sign of bladder cancer: blood in urine. Styled after Banksy’s iconic stencil work, these rogue artworks popped up where nature calls—alleyways, sidewalks, and by public restrooms—forcing people to stop, stare, and scan the QR code that led to life-saving information where they could book an appointment with a doctor. The result? A bladder cancer pharma campaign people actually noticed.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Merck
- Advertising Agency
- Design Agency
- Production Company
- Hogarth Spain
- Racoon
- Client

