The New Crown

For over 50 years, the crown has been Burger King's main icon. A symbol that everyone is treated like a king in its restaurants. But it always had a problem: it didn’t fit afro hair. So the brand had a meaningful challenge to address: how could every Brazilian feel like royalty at Burger King?   So, for the first time ever, Burger King launched a new version of its classic crown, designed to fit Brazil's most amazing afro hairstyles. The shape of the new crown was inspired by an iconic Afro hair adornment: the Afro comb.