The Most Valuable News

The Most Valuable News

Africa decided to show that truth has never been worth so much. To take a stand, it created a special edition of the Folha de S.Paulo Newspaper printed with the same criteria used for printing money - including security paper, a watermark with light and dark tones, elements visible to ultraviolet light, fluorescent fibers, exclusive holographs, microlettering, microprints, micro-perforated numbering and tactile printing.

Awards

D&AD Awards 2027

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Details

Categories
- Press & Outdoor
- Media
Countries
- Brazil
Year
- 2021

Credits

Client
- Folha de S.Paulo Newspaper
- Antonio Manuel Teixeira Mendes
- Leticia Barbosa de Carvalho
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What did the judges have to say?

D&AD Jury

The craft of this execution was impeccable. Again a relevant problem, a relatable issue, and the solution was to make something that had become so disposable absolutely a piece of value. What a visual delight, the detailing in this piece stayed with me.

Garima Khandelwal
Chief Creative Officer
Mullen Lowe Lintas

The craft of this execution was impeccable. Again a relevant problem, a relatable issue, and the solution was to make something that had become so disposable absolutely a piece of value. What a visual delight, the detailing in this piece stayed with me.

Garima Khandelwal
Chief Creative Officer
Mullen Lowe Lintas

The craft of this execution was impeccable. Again a relevant problem, a relatable issue, and the solution was to make something that had become so disposable absolutely a piece of value. What a visual delight, the detailing in this piece stayed with me.

Garima Khandelwal
Chief Creative Officer
Mullen Lowe Lintas

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The Most Valuable News