The Mosaic

The Mosaic

Rome is the city with the greatest concentration of archaeological heritage in the world. Every excavation brings history to the surface, as demonstrated by the many discoveries made during construction works ahead of the Jubilee - the major 2025 event drawing more than 105 million visitors. For the occasion, McDonald’s launched the Welcome to Rome Menu, featuring an unexpected discovery: a mosaic depicting ancient Romans feasting on fries and hamburgers. The mosaic was created using ancient Roman techniques by a team of ten mosaic artists who hand-laid 18,000 tiles to complete the artwork


Awards


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Details

Credits

  • Entrant Company
    • Leo Milan
  • Advertising Agency
    • Leo Milan
  • Design Agency
    • Leo Milan
  • Client
    • McDonald's
  • Brand
    • McDonald's
  • Production Company
    • Wildframe