The LEGO Group x Formula 1- Build the Thrill

The LEGO Group® put play in pole position with our F1® partnership. LEGO bricks added play into moments throughout the season like brick-built trophies for the race podiums, hands-on fan zones at races, an iconic brick built pink Cadillac at the Las Vegas Grand Prix, a film on The Sphere™, at track entertainment, unexpected branding like LEGO brick shaped brake blocks, and our biggest task of the year, The LEGO F1® Miami Grand Prix Drivers Parade where we gave F1® drivers 10 life-size, brick-built, drivable LEGO F1® cars to race down the track.