The Laws of Cricket

The English wrote the rules of cricket 300 years ago. But recently, they’ve had a habit of forgetting them. So ahead of the biggest cricket series in the world, Australian beer brand Victoria Bitter decided to make sure the English never forgot the rules again. From a full page notice in their daily newspapers, greeting them with billboards at the airport, following their team bus and even printing them on the beer – wherever the English went, VB went. Refreshing them on the laws of cricket for the entire summer.