The Last Ever Issue

VMLY&R and Gazeta.pl purchased Poland's longest running and most-read adult magazine and turned the page, by making its last issue the beginning of a new conversation around sexual education, gender portrayal, equal rights, sexism, and more. The magazine - which was published on International Women’s Day - still had the regular sections and columns, but reimagined the content around sexual education, gender portrayal, equal rights, sexism, and more. It was the symbolic end of an era, and a spectacular beginning for a much-needed national conversation.